NASA Insignia
Black Hole Week

This guide will help introduce you to the world, characters, colors, and fonts of Black Hole Week. NASA is celebrating Black Hole Week April 12-16, 2021 to captivate the public with one of our favorite cosmic objects. Our goal is that no matter where people turn that week, they will run into a black hole. (Figuratively, of course — we don't want anyone to fall in!)

The world of Black Hole Week is bold, colorful, and a bit retro. It's also populated by a fun bunch of characters, including a little blue explorer (called the "Traveler") and their black hole friends. This year, we're also introducing a new set of black hole "birds" for our Field Guide to Black Holes!

Below, you'll find tons of helpful images, GIFs, and other materials to get you going if you want to join in! All of this content is in the public domain, so use it wherever and however you like. But, just so you know, NASA can't endorse anything you create with these materials.

An Introduction to Black Hole Week

This video, presented as "NASA's Guide to Black Hole Safety," is a great way to get introduced to the world of Black Hole Week. It's the first video to feature the Traveler and Black Hole characters, as well as the omnipresent narrator who wants to keep the Traveler safe and the public informed about the wonders (and dangers) of the universe. Watch the video to learn more about the style, tone, and potential audiences for Black Hole Week!


The Traveler

This little character can't wait to travel all over the universe, and since they clearly can't be convinced otherwise, we need to help them stay safe. This character is defined by boundless enthusiasm, a bit of naivete, and a childlike love of exploration and discovery. They also prefer being referred to as "they/them."

Stills

Traveler w/Bincoulars v1
Traveler w/Bincoulars v1
Traveler w/Bincoulars v2
Traveler w/Bincoulars v2
Traveler w/Camera
Traveler w/Camera
Traveler Curious
Traveler Curious
Traveler w/Flag
Traveler w/Flag
Traveler Floating in Space
Traveler Floating in Space
Traveler Hello
Traveler Hello
Traveler Jump for Joy
Traveler Jump for Joy
Traveler Ooh Aah v1
Traveler Ooh Aah v1
Traveler Ooh Aah v2
Traveler Ooh Aah v2
Traveler Pointing
Traveler Pointing
Traveler Reading v1
Traveler Reading v1
Traveler Reading v2
Traveler Reading v2
Traveler Running
Traveler Running
Traveler Running w/Suitcase
Traveler Running w/Suitcase
Traveler Smiling
Traveler Smiling
Traveler w/Suitcase
Traveler w/Suitcase
Traveler Sunglasses
Traveler w/Sunglasses
Traveler Woah
Traveler Woah

Download all stills (png files): traveler_images.zip (~28 MB)

GIFs

Curious Traveler w/Binoculars
Curious Traveler w/Binoculars
Traveler w/Heart
Traveler w/Heart
Traveler Jump for Joy
Traveler Jump for Joy
Traveler Pull Out Binoculars
Traveler Pull Out Binoculars
Traveler Take Photo
Traveler Take Photo
Traveler Walking
Traveler Walking

Download all GIFs: traveler_GIFs.zip (~3.3 MB)


The Black Hole

Honestly, all this black hole wants is to be left alone. But, if that's not possible, it at least hopes that any visitors can keep a safe distance. This character is aloof and a bit too cool for the rest of us, but it's ultimately friendly and willing to help people learn more about black holes.

Stills

Black Hole Concerned v1
Black Hole Concerned v1
Black Hole Concerned v2
Black Hole Concerned v2
Black Hole Concerned v3
Black Hole Concerned v3
Black Hole Looking v1
Black Hole Looking v1
Black Hole Looking v2
Black Hole Looking v2
Black Hole Rolling Eyes
Black Hole Rolling Eyes
Black Hole Skeptical
Black Hole Skeptical
Black Hole Waving
Black Hole Waving
Black Hole with Stuff v1
Black Hole with Stuff v1
Black Hole with Stuff v2
Black Hole with Stuff v2
Black Hole with Stuff v3
Black Hole with Stuff v3

Download all stills (png files): black_hole_images.zip (~2.2 MB)

GIFs

Black Hole with Stuff v1
Black Hole Appear/Disappear
Black Hole Eye Roll
Black Hole Eye Roll
Black Hole Shrug
Black Hole Shrug

Download all GIFs: black_hole_GIFs.zip (~1 MB)


Stellar-mass Black Hole Birds

These little black hole birds are a fun-loving bunch! They're happy to either flit about by themselves or grab a nearby friend for a fun (for them, at least) orbital dance. They also love showing off their plumage in the form of accretion disks or jets.

Stellar-mass Black Hole Bird v1
Stellar-mass Black Hole Bird v1
Stellar-mass Black Hole Bird v2
Stellar-mass Black Hole Bird v2
Stellar-mass Black Hole Bird v3
Stellar-mass Black Hole Bird v3
Bird with Plumage
Bird with Plumage

Download all black hole birds (png files): black_hole_birds.zip (~300 KB)


Other Black Hole Friends

An unlikely pair, the baby (stellar-mass) and supermassive black holes enjoy just doing what they do best. For the supermassive black hole, it's being, erm, super massive. The baby loves crying.

Baby Black Hole Crying
Baby Black Hole Crying
Baby Black Hole Pacifier
Baby Black Hole Pacifier
Supermassive Black Hole
Supermassive Black Hole

Download all black hole friends (png files): other_black_hole_friends.zip (~400 KB)


There's Other Stuff in the Universe, too!

From rocket ships and galaxies, to space potatoes and unicorns, there's a lot of other stuff out there in the universe of the Traveler and Black Hole Week!

Binoculars
Binoculars
Galaxy
Galaxy
Rainbow
Rainbow
Camera
Camera
Radiation Symbol
Radiation Symbol
Space Potato
Space Potato
Suitcase
Suitcase
Telescope v1
Telescope v1
Telescope v2
Telescope v2
Rocket No Blast
Rocket No Blast
Rocket Blast
Rocket Blast
Star
Star
Unicorn Rainbow
Unicorn Rainbow
Unicorn
Unicorn

Download all the other stuff (png files): other_stuff_images.zip (~6.8 MB)


"Black Hole Week" Text Treatment

While we could just write out "Black Hole Week," we decided it would be more fun to make the "o" a black hole. Fun fact: If you squished the mass of Mars into a sphere the size of that "o," it would turn into a black hole!

Black Hole Week - Black
Black Hole Week - Black
Black Hole Week - Blue
Black Hole Week - Blue
Black Hole Week - Dark Purple
Black Hole Week - Dark Purple
Black Hole Week - Orange
Black Hole Week - Orange
Black Hole Week - White
Black Hole Week - White

Download all the text treatments (png files): text_treatment_images.zip (~650 MK)


Color Palette

The colors we use are meant to be friendly, accessible, and bright — even though most of our adventures take place in outer space! Our primary colors are blues, purples, and oranges, with a few wild card accent colors thrown in for good measure. Finally, since our black holes are, well, black, we usually depict outer space as a dark or medium purple.

Blues
Blues
(#2c7189, #269cdd, #3eb1ff, #57cdf7, #94d9f7)
Purples
Purples
(#2b2143, #6868af, #a3a3e5)
Oranges
Oranges
(#ff900b, #dbac61, #f9d793)
Neutrals
Neutrals
(#000, #afafaf, #fff)
Accents
Accents
(#9aea83, #f27a66, #41e6da)

Fonts

Fonts

To evoke a bold, retro feel, our primary font is Futura PT Bold. Also, we'll often write in all caps or small caps for headings and large labels.

For smaller labels, footnotes, and other special cases that call for something lighter or more organic, Coniferous is our alternate font.


Related Assets

New Simulation Sheds Light on Spiraling Supermassive Black Holes
New Simulation Sheds Light on Spiraling Supermassive Black Holes
Black Hole Accretion Disk Visualization
Black Hole Accretion Disk Visualization
NASA-led Study Explains How Black Holes Shine in Hard X-rays
NASA-led Study Explains How Black Holes Shine in Hard X-rays
Black Hole Safety Guide: Desktop and Phone Wallpaper
Black Hole Safety Guide: Desktop and Phone Wallpaper
Black Hole Travel Postcards
Black Hole Travel Postcards
NASA's Guide To Black Hole Safety
NASA's Guide To Black Hole Safety

For more: